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"Successful brands are the ones that keep their promise and build relationships with their consumers" 

The way consumers purchase and interact with brands has evolved.  

I have studied the similarities between human relationships and brand relationships for many years and in many markets and cultures. It was then when I came up with the need to create Marketing Models.

People do not buy products, features, or attributes. People buy transformation.

Today brands can no longer dictate the way but join the conversation in a consumer-centric world.

Today's consumers are experts.

Ready to take your brand or project to the next level?
David Mahbub
David created the most successful Marketing Model® concept and methodology in the present time with over 2,500 brands and companies using it, from startups to Forbes 100 companies like The Coca-Cola Company, Biersdorf, and Lego.

He has worked in over 41 different markets in his 20 years of experience in various commercial roles. Well-renounced long-term strategic thinker.

CEO & Founder of Wakkamole Inc and Field Agent partner. Forbes Business Council Member since 2019. Public and keynote speaker in conferences and forums around the world. Exma® Certified Speaker. Business expert and advisor to various Executive Boards.

David has been involved in many Forbes 500 companies' strategic success. His Marketing Model® concept and methodology have been trademarked and executed in over 2,500 brands and projects, from startups to global FMCGs in different industries and markets. His methodology has evolved his clients to a modern marketing scheme.

A disruptor on Modern Marketing. His Brand Relationship Map® has been recognized in international forums as a best practice.

He defines marketing as the process of convincing strangers why they need your product and not the one next to it. People do not buy products, features, or attributes; people buy transformation.

His motto is, "Successful brands are the ones that keep their promise and build relationships with their consumers," which has been a strategic pillar for the development of management teams all around the globe.

Let´s work together
If you are starting your own business, you have recently launched your brand or you work on a global company and need a push to take it to the next level, there is a solution for you.
1 on 1 consultancy
  • 1 on 1 session
  • Benchmark on where you stand
  • Your Brand's Full Marketing Model
  • Marketing Plan
  • Create your Avatars​: How know your audience and tackle them in a strategic way?
  • Build your Relationship Map: 7 step map in order to build and grow brand relationships.
  • Your Brand Promise: What really wakes up your brand every day to touch consumers hearts?
  • Brand Strategy, Not Brand Tactics: How ti create a strategy and make it happen.
  • Marketing Model: Build your unique Marketing Model and prepare your brand and business for the future.
  • Marketing is like being in a Relationship
  • The Marketer of The Future​, the skills needed for marketers of tomorrow
  • Five principles that kept me going: From a global expat to a successful startup
  • New marketing dimension: consumer approach model
  • Digital Marketing....what???? It's just Marketing!
  • Brand Promise and how it makes your brand unique.
  • Data to Knowledge: running smart marketing and brands
Years Experience
Successful Brand Stories
00 Years 00 Months 00 Weeks 00 Days 00 Hours 00 Minutes 00 Seconds
Undeniably Inspirational
Get inspired, be strategic and create impact.

Forbes Published Articles

Be Strategic, Not Tactical

Will 2020 Mark The End Of Marketing As We Know It, Or Just An Evolution?

5 Principles For Entrepreneurs To Follow

Three Predictions And One Piece Of Advice For Marketers In 2020

David's Latest Talks

This short talk is about David's story behind the moment he realized a new Marketing Approach was needed. During this talk on Despertando Mentes Mexicanas, David goes over his story on how he came up with the idea and concept of the Marketing Model used today by over 2,500 brands.
Some projects

This Brand Relationship Map Model® has been awarded and recognized as a best practice within different forums. 

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