David has worked in over 41 different markets in the 20 years of experience he has had in various commercial roles.
Global Expat, CEO & Founder of Wakkamole Inc and Field Agent partner. Forbes Business Council Member, keynote speaker, consultant, advisor, and workshop creator.
David has been involved in many Forbes 500 companies' strategic success, creating the Marketing Model® concept and methodology where Brand Intelligence, Brand Strategy, and Brand Architecture (Creativity) work under the same agile flow.
Creator of The Marketing Model® Concept and Approach.
His Marketing Model® concept and methodology has taken hundreds of brands and companies, from startups to global FMCGs in different industries and markets, to a modern and innovative brand and market approach. By evolving their marketing and commercial strategy into a successful consumer-centric model, their resources and elements are aligned strategically and harmonically to obtain every source's best use, accelerating their growth.
His Brand Relationship Map Model® has been awarded and recognized as a best practice within different forums.
Marketing is about convincing strangers on why they need your product over the one next to it.