David created the most successful Marketing Model® concept and methodology in the present time with over 2,500 brands and companies using it, from startups to Forbes 100 companies like The Coca-Cola Company, Biersdorf, and Lego.
He has worked in over 41 different markets in his 20 years of experience in various commercial roles. Well-renounced long-term strategic thinker.
CEO & Founder of Wakkamole Inc and Field Agent partner. Forbes Business Council Member since 2019. Public and keynote speaker in conferences and forums around the world. Exma® Certified Speaker. Business expert and advisor to various Executive Boards.
David has been involved in many Forbes 500 companies' strategic success. His Marketing Model® concept and methodology have been trademarked and executed in over 2,500 brands and projects, from startups to global FMCGs in different industries and markets. His methodology has evolved his clients to a modern marketing scheme.
A disruptor on Modern Marketing. His Brand Relationship Map® has been recognized in international forums as a best practice.
He defines marketing as the process of convincing strangers why they need your product and not the one next to it. People do not buy products, features, or attributes; people buy transformation.
His motto is, "Successful brands are the ones that keep their promise and build relationships with their consumers," which has been a strategic pillar for the development of management teams all around the globe.